Privacy Policy
How WeatherEngland.com handles personal data, cookies, analytics, and advertising (including Google AdSense).
Last updated: June 4, 2026
1. Who we are
This Privacy Policy explains how WeatherEngland.com (“we”, “us”, “our”) collects and processes information when you use our website, which publishes city-level weather information across the United Kingdom, including England, Scotland, Wales, and Northern Ireland.
Data controller / service provider: Domino Services Ltd.
Hova House, 1 Hova Villas, BN3 3DH Brighton & Hove, East Sussex, United Kingdom
Company number: 13108907 · Tax reference: 94886 03867
2. What this policy covers
This policy describes:
- What information we collect when you visit WeatherEngland.com
- How we use cookies and similar technologies
- Analytics (Google Analytics) and performance monitoring
- Advertising technology, including Google AdSense
- How long we keep data and how we protect it
- Your choices and privacy rights
3. Information we collect
WeatherEngland.com is primarily an informational website. You can browse most pages without providing your name or any direct identifiers. We may, however, process the following categories of information:
3.1. Information you provide
- Emails you send us: if you contact us, we will receive your email address and the content of your message.
3.2. Information collected automatically
Like most websites, we receive technical data automatically when you visit. This may include:
- IP address (often processed in truncated/anonymised form where supported by our configuration)
- Device and browser type, operating system, and language settings
- Pages visited, referrer/exit pages, timestamps, and interaction patterns
- General location signals derived from IP (typically city/region level, not precise location)
This information is used for security, fraud prevention, performance, and aggregated reporting.
4. Cookies and similar technologies
Cookies are small text files stored on your device. We use cookies and similar technologies for: (a) essential site functionality, (b) security and abuse prevention, (c) analytics, and (d) advertising.
4.1. Essential and security cookies
Some cookies and signals are necessary to deliver the site securely and reliably. We also use security services provided by Cloudflare to help protect WeatherEngland.com from malicious traffic and automated abuse.
4.2. Analytics cookies (Google Analytics)
We use Google Analytics to understand how visitors use WeatherEngland.com, so we can improve content quality, page speed, and usability. Analytics data is typically aggregated and used to identify trends (for example, which pages are most useful, or where users encounter errors).
4.3. Advertising cookies (Google AdSense)
WeatherEngland.com may display advertising served by Google, including Google AdSense. Advertising partners may use cookies and similar technologies to:
- Deliver and measure ads
- Limit the number of times you see the same ad
- Provide reporting to advertisers and publishers
- Support personalised or contextual advertising depending on your settings, region, and consent choices
Google and its partners may process information about your visit to this and other websites to provide ads that are more relevant.
5. Legal bases for processing (UK GDPR)
Where applicable, we process information under one or more of the following legal bases:
- Legitimate interests: operating, securing, and improving the website; preventing fraud and abuse; maintaining service reliability.
- Consent: where required for non-essential cookies and certain advertising/analytics activities (depending on your region and settings).
- Contract / pre-contract steps: if you contact us about a partnership or services, we may process your message to respond.
- Legal obligation: where we must comply with applicable laws, regulations, or lawful requests.
6. How we use information
We use information to:
- Deliver the website and its features
- Maintain security, detect abuse, and prevent fraud
- Analyse performance and improve content, UX, and reliability
- Measure and manage advertising performance (where ads are shown)
- Respond to enquiries you send to us
7. Sharing and third parties
We may share information with trusted third-party service providers that support the operation of WeatherEngland.com. These providers may process information on our behalf under appropriate contractual safeguards.
7.1. Cloudflare (security and performance)
We use Cloudflare to help protect the site against malicious traffic, reduce load times, and improve reliability. This may involve processing network traffic information (including IP address) as part of security and content delivery functions.
7.2. Google Analytics (usage measurement)
Google Analytics helps us measure aggregated website usage and performance. Data collected may be processed on Google’s servers.
7.3. Google AdSense (advertising)
When ads are shown, Google and its partners may collect and process information via cookies or similar technologies to deliver, personalise (where permitted), and measure advertising. You can learn more about how Google uses data in advertising and adjust ad personalisation settings through Google’s tools.
8. International data transfers
Some of our service providers operate globally, which may involve transferring information to countries outside the UK. Where transfers occur, we use appropriate safeguards designed to protect personal data in line with applicable law.
9. Data retention
We keep personal data only as long as necessary for the purposes described in this policy:
- Support emails: retained for as long as needed to resolve your enquiry and for reasonable record-keeping.
- Security logs: retained for a limited period to investigate abuse, protect the site, and maintain reliability.
- Analytics and advertising data: retention periods are managed through provider settings and may vary.
10. Your choices and controls
You can control cookies through your browser settings, including blocking or deleting cookies. If you block certain cookies, parts of the site may not function as intended.
Depending on your region, you may be presented with a cookie/consent interface to manage preferences for analytics and advertising.
11. Your rights
Subject to applicable law, you may have rights including access, correction, deletion, restriction, objection, and data portability. To make a request, contact us.
We may need to verify your request before responding.
12. Children’s privacy
WeatherEngland.com is not intended for children under 13, and we do not knowingly collect personal data from children under 13. If you believe a child has provided personal data to us, please contact us so we can take appropriate steps.
13. Security
We implement reasonable technical and organisational measures to protect information against unauthorised access, alteration, disclosure, or destruction. No method of transmission over the internet is 100% secure, but we work to maintain a secure environment using modern security controls and monitoring.
14. Changes to this policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. When we do, we will revise the “Last updated” date at the top of this page.
15. Contact us
If you have questions about this Privacy Policy or how we handle data, please contact us.
Contact page: https://www.weatherengland.com/contact
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This Privacy Policy is provided for transparency and general information. It does not constitute legal advice.